Q&A with Barrett McNabb: Top Military Vet Goes Multi-Unit Joint Franchisee Talks Service Leadership | Sponsored content


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Barret McNabb is a retired US Army officer. His decorated military career spanning more than 15 years ranged from serving as a paratrooper in the 82nd Airborne Division and participating in the initial Iraqi invasion in 2003, to being an embedded military adviser in Afghanistan in 2006, and then functioning as the top military analyst. in the Middle-East.

Barrett owns six The Joint Chiropractic franchises in Houston, Texas. He is a dedicated franchisee who chairs The Joint’s National Franchise Association Board of Directors, an internal operational committee that fosters constructive, two-way communication between franchisees and The Joint management. He was recently asked why he goes out of his way to help others and, furthermore, how he finds the time.

Why do you serve?

I can think of no better way to care for your family, your employees, or yourself than by serving. I seek leadership opportunities to help others succeed. After all, the more successful my fellow franchisees are, the more valuable my business is, too.

Ultimately, I serve because I care. It’s also a business and we have to earn money – to support those who work for me, as well as my family. But you can’t be a good leader in the military, or as an entrepreneur, if you don’t care. In my experience, military officers are often portrayed in movies as very pretentious, as if everyone is there to shine our boots. However, this is the reverse of what is happening. When I was a platoon leader, I led by example. I was the last person to fall asleep and the first person to wake up. I always shot the first quarter and the last quarter, and when we went through the queue, I made sure my men ate first. Caring for people is ingrained in me – it’s what I did in the military and what I do with my own business.

What are some of your accomplishments and favorite hobbies?

I constantly take my military background and servant leadership style and apply those facets of my life to my clinical portfolio. As a result, my clinics exceed the national average in terms of sales and number of new patients, including conversion and attrition rates. Also, in 2016, The Joint Chiropractic wanted to incorporate a military appreciation program and I was instrumental in its success. When Hurricane Harvey devastated Houston, I convinced The Joint Chiropractic to extend the military discount to first responders and the National Guard, providing unlimited chiropractic care during the aftermath. Thanks to these efforts, I won The Joint Franchisee of the Year in 2017 and Regional Developer of the Year in 2018.

In my spare time, I create a business YouTube channel, am a busy husband and father of two young children, and write a book to help veterans apply their military skills to the business world.

What about time management?

When I retired from the military, I had no idea what I was going to do next, but every day I dressed completely in a suit and tie, walked down to my little home office which was just a folding table, and I would go to work. No matter what my future held for me, I was convinced it was time to get down to business.

The funny thing is, I was a procrastinator as a kid. But today, when it comes to business, I find that I often wait for others. For me, if I commit to doing all the things on my list, it allows for work-life balance. For example, I never program anything when my children come home from school. I keep this time. You must have a personal life with your family, as well as a professional life. If I work very hard during office hours, that gives me extra time for my family or to answer a phone call from another franchisee in need. As simple as it sounds – use the time you have when you have it.

How did the military prepare you to become an entrepreneur?

I had no business experience when I retired from the military, or so I thought. As I researched small business opportunities and how to write a business plan, I looked at some of the ideas I had for business and how I could fit into a niche market. What is the mission statement? The competitive advantage? Then everything clicked. This is what we call a five-paragraph operations order. That’s how I planned our missions to go out and fight.






I realized that this mirrored what I already knew. Now, when I look at my marketing efforts, for example, I manage them like a war. Using Intelligence Battlefield Preparedness (IPB), I define the operating environment, describe battlefield effects, and identify threats and courses of action. If I remove the threat/enemy and insert a client and run the same process, I can find my clients, grow and be successful.

What would you say to other franchisees in the industry about the importance of serving?

There’s one thing we all have in common: we’re in business to make money. But as my time in the service, I learned that there is so much more than that. Benevolence and leadership come back to you tenfold. It helps with your employee buy-in, it creates a pleasant working environment and ultimately higher earnings. How you interact with and support others is what sets an example and inspires others to do the same. Lead by example. It’s contagious.


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